About

keith rodbell
Mr. Rodbell is primarily responsible for developing, managing and implementing the company’s strategic initiatives and investor relation. Mr. Rodbell brings to Whiter Image over 33 years of marketing and sales and operational leadership experience, and has previously owned two successful corporate service companies.

Throughout his career, Mr. Rodbell has focused on the growth of corporate revenues, as demonstrated by the success of his previous ventures. Mr. Rodbell co-founded Whiter Image, and has been involved in all aspects of the strategic direction and management of the organization to date. His primary role has been to develop the sales and marketing team and establish strategic relationships with-in the industry. He also co-founded elementals health & wellness systems with over 350 locations in the medical and wellness markets.

Mr. Rodbell is actively involved in the Atlanta community and has served on numerous Charity and organizational boards including The Wellness Community, the Atlanta Jewish Federation, Atlanta Chamber of Commerce, Atlanta Arts Festival, and Shepard Spinal Center, IDRC, CORNET, IFMA, and BOMA.


brad stevens
Mr. Stevens is primarily responsible for developing, managing and implementing the company’s financial and operational initiatives. Mr. Stevens co-founded Whiter Image and brings years of proven success in these areas and has been an essential partner in effectively advancing the relationships with the company’s strategic marketing and business development partners. Mr. Stevens’ key financial and management leadership has helped formulate corporate policy to direct the day to day and long-term operations necessary to successfully launch Whiter Image across the country.

Mr. Stevens attended Harvard University and graduated Magna Cum Laude from the The Wharton School at the University of Pennsylvania with degrees in Finance and Marketing. He also co-founded several other successful companies including elementals health & wellness systems with over 350 locations in the medical and wellness markets and Physician Rx Assistance specializing in helping low-income patients qualify for more affordable healthcare options with over 3,000 patients nationwide who have saved more than $2,000,000 through his services.


chris morrison
Christopher Morrison comes to Whiter Image Dental with significant experience in Strategic Marketing and Analysis. Mr. Morrison is a graduate of the University of Miami, School of Business and attained his MBA from Nova Southeastern University.

Chris has a keen eye for the detail and elements necessary for winning marketing campaigns.
Mr. Morrison has had extensive experience with producing highly successful marketing campaigns for AT&T. He has also produced significant results for campaigns geared towards clients of Las Vegas Sands’ US based properties, and has worked with brand partners, including the NBA, Lamborghini and the Denver Nuggets basketball team.


Leanne Heintz Leanne comes to Whiter Image as a business professional with experience managing teams from 6 people to 120 people. She has expertise in marketing for small businesses as well as leading and developing sales teams. She has led from a district perspective but also in a one business, multi-profit center concepts. As a business coach, she has worked in a number of industries including medical, health, advertising and non-profit.

Leanne takes pride in being able to manage a positive, high performing team and has worked hard to develop the skills to ensure this happens. She is determined and has a great attitude. Leanne knows what it takes for our customers to be successful and we are excited to have her on the team!

Leanne Heintz
Director of Sales

debbie spears
Ms. Spears joins the Whiter Image team with a wealth of experience in sales, merchandising, and brand management.

Ms. Spears’ fervor in fitness, health & wellness has led her to Whiter Image. Ms. Spears is currently pursuing her certification to become a classical Pilate’s instructor. She began practicing authentic Pilates in 2002. Ms. Spears obtained her Personal Trainer Certification in 2003 then worked as an apprentice, teaching PowerCentering with Dr. Peter Gratale, DC.

Ms. Spears helped produce, promote, and market the PowerCenteringT video. April 2006, Ms. Spears received her Power Pilates certification in Beginner Mat. She incorporates PowerCenteringT, Pilates and promotes health & wellness in her own personal training business.


christina morrin
Ms. Morrin is primarily responsible for account management and cultivates strong relationships through regular interaction with affiliates. Ms. Morrin brings 18 years experience in sales and managing client relationships with strong communication skills.

Ms. Morrin is passionate about empowering others to take charge of their own health so a career with Whiter Image is right in line with her goals both personal and professional. Her enthusiasm for natural well-being, led her to study at Atlanta School of Massage where she completed her coursework in 2003, and became Nationally Certified in Neuromuscular Massage Therapy. She has a small successful private practice that she does simply for the love of the work.

Ms. Morrin also spends some time working with senior citizens visiting and providing massage therapy and understands the need to develop good health and nutrition habits early on to preserve quality of life in the later years.