The Mini Pen is safe for use for both men and women and offers accelerated do-it-yourself whitening results due to the unique hybrid gel blend of hydrogen peroxide and carbamide peroxide. These gels are designed to effectively whiten teeth while reducing or eliminating any effects of sensitivity. This formula, also used in other Whiter Image teeth whitening products, gets its popularity from its ability to oxidize extrinsic stains that form within tooth enamel. Its convenience of use in a portable mini pen combined with its ability to produce dramatic results has allowed dental practices to benefit from its use for promotions and help patients maintain their newly whitened teeth.

An example of the marketing expertise offered by Whiter Image’s Personal Marketing Consultant (PMC) platform is the ability to blend their products in dentists’ social media practices. By getting dentists to have their patients “like” them on Facebook and providing these new followers with a Mini Pen, they are able to promote their practices with exciting and applicable offers such as free teeth whitening products. Once a patient is a fan on Facebook, the dental practice can then market to those patients as well as their friends and family through their individual pages. Thus Whiter Image has compounded the efforts of its marketing reach by offering a low cost whitening pen to a few patients each month, generating significant returns on investment and client satisfaction.

Whiter Image also provides dental offices in-office whitening solutions as well as other retail and promotional items that are all backed by their unique consulting platform. Dr. Gary Radz of Cosmetic Dentistry of Colorado states “Whiter Image Dental is truly the dentist’s partner in the effort to control operating costs. Their low-cost high-performance whitening solutions are a necessity for any progressive dental practice.” To learn more about their long line of modern dental products visit Whiter Image online at http://www.whiterimagedental.com/ or contact them at 877-944-8330 to request information or get a brochure.

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced Whiter Image as one of its Top 40 Innovative Technology Companies in Georgia. TAG will recognize this prestigious group at the 2012 Georgia Technology Summit (GTS) on March 28, 2012, at the Cobb Galleria Centre.

TAG’S Top 40 Awards recognize Georgia-based companies for their degree of innovation, the scope and financial impact of their innovations and effect of such innovation in promoting Georgia’s technology industry throughout the U.S. and globally.

“The Top 40 companies are shining examples of what makes Georgia a hotbed for innovation in technology,” said Tino Mantella, president & CEO of TAG. “Georgia is home to more than 13,000 technology companies, so we applaud the 2012 Top 40 finalists for standing out as leaders in innovation and in Georgia’s technology community. These are the types of companies that will help Georgia become recognized as one of the top states in the nation for technology.”

“This year we had a 30% increase in the number of applications over the past few years. We were very impressed by the quality and breadth of technology companies that applied,” said Dennis Zakas, a partner and founder of Zakas & Leonard, LLP, Chair of Group Office Buys, LLC, and chairperson of the Top 40 Selection Committee. “It was very difficult to choose the Top 40 because of the large number of deserving companies. We expect great things from our winners.”

Amongst the Top 40 of Georgia’s finest TAG businesses is Whiter Image, an innovative dental company known for its unique product technology and their Personal Marketing Consultant Program, designed to deliver increased revenue and patients for the practice, ensuring long-term success. This program shows their partners how to be successful while using their products, a process that is virtually unheard of in the industry. This highly innovative business strategy has set them leagues apart from any competitors in the business. Whiter Image provides an exciting, comprehensive line of teeth whitening products business-to-business so that dental practices can maximize profits by offering their unique products and marketing strategies. This market has been established nationally and globally, ultimately providing a subset of direct-to-consumer products that Whiter Image has also successfully delivered to the e-commerce marketplace.

Whiter Image has launched inventive dental products such as the Chic Flic Teeth Whitener & Lip Plumper Pen and the Self-Impression Deluxe Home Whitening Kit, both innovative products their clients can use to create entirely new revenue-generating promotions for their patrons. “One of Whiter Image’s key areas of innovation is in product development,” says Whiter Image founding partner Brad Stevens. “The Chic Flic pen is the first ever dual sided product that brings to market an entirely new product class that delivers complete smile enhancement for both the teeth and lips while incorporating unique technical design features such as the LED lights and mirrors for use anywhere, anytime.”

For more information about the Top 40 awards and the Georgia Technology Summit, visit http://www.tagonline.org/georgia-technology-summit.php . Follow the conversation on Twitter through #GTS2012.

About The Technology Association of Georgia (TAG)
The Technology Association of Georgia (TAG) is the leading technology industry association in the state, serving more than 15,000 members and hosting over 200 events each year. TAG serves as an umbrella organization for 30 industry societies, each of which provides rich content for TAG constituents. TAG’s mission is to educate, promote, influence and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances a tech-based economy. The association provides members with access to networking and educational programs; recognizes and promotes Georgia’s technology leaders and companies; and advocates for legislative action that enhances the state’s economic climate for technology. Additionally, the TAG Education Collaborative (TAG’s charitable arm) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at http://www.tagonline.org or TAG’s community website at http://www.TAGthink.com. To learn about the TAG-Ed Collaborative visit http://www.tagedonline.org/.

About Company
Whiter Image is dedicated to redefining the teeth whitening market by delivering outstanding products with unique delivery systems that meet the expectations and match the lifestyles of today’s consumers. By servicing the business-to-business market, they are able to promote their innovative teeth whitening products directly through dental practices, which allow these clients to benefit from the consulting role developed by Whiter Image that helps ensure success. Combined with direct-to-consumer e-commerce products, Whiter Image stands not only to gain a strong following with consumers, but also utilize well-established practices to compound the interest of their products now and into the foreseeable future. Learn more about Whiter Image at http://whiterimagedental.com/ or contact them at 877-944-8330 or at info@whiterimagedental.com.

Ask the right questions.  “How is the wedding planning/job hunt going?…have you ever considered enhancing your smile through whitening?”  A study by the AACD shows that 74% of adults feel an unattractive smile can hurt a person’s chances at career success.

White Hot Whitening News

2011 was a very big year for Whiter Image Dental, with quite a bit of exposure in some major publications.  One magazine in particular chose our full product line as one of their Top Products.  Dentistry Today chose Whiter Image Dental’s full product line as one of their Top Products for 2011!  Look for us on page 20 of the January Issue.

Interesting Industry Facts

2600 BC- Death of Hesy-Re, an Egyptian scribe, often called the first “dentist.” An inscription on his tomb includes the title “the greatest of those who deal with teeth, and of physicians.” This is the earliest known reference to a person identified as a dental practitioner.

January Sales Contest

We will be awarding the highest performing practice with the following prizes for the number of Whiter Image Products sold before the last day of the month. The practice that sells over 50 Whiter Image items will win:

• 1st Place: $300
• 2nd Place: $150
• 3rd Place: $75

Please print the attached sales tracking document to submit at the end of the month!

Monthly Product Promotion

• Buy 24 – Get 3 FREE*
• Buy 36 – Get 5 FREE*

*Applies to Custom Trays and Gels and Retail/Promotional products only.

• Sales team growth
• Market expansion throughout the US and Internationally
• New Product Growth
• Increased brand recognition…

I could go on…

I’m not merely saying these things to boast or “show off” in any way, but instead, to show appreciation for your role in helping to get us to this stage in our growth!

Now, here are a few things we have on the horizon that are sure to make 2012 an even more remarkable year:

Whiter Image Dental in the News
We recently launched an official Press Release announcing our partnership with Mortenson Dental. We are officially the 50+ location practice’s whitening solution of choice. Here is a link to the article: http://www.prweb.com/releases/2012/1/prweb9076331.htm

Upcoming Shows:
Here are the next major shows we will be attending this quarter

• Rocky Mountain Dental
• Yankee Dental
• Dental Congress at the Caribbean
• Utah Dental Conference
• Chicago Mid-Winter
• Hinman Dental Show
• Big Apple Dental Meeting
• Western Regional Dental Convention

Product Features:
Look for us in this month’s issue of Dentistry Today Magazine’s Top Products Section. Our full line was featured as one of their Top Products from the October 2011 issue. Here’s a snapshot:

But wait, there’s more…Our Self Impression Home Edition Kit was also featured in Dental Product Shopper’s New Products Section in their upcoming January Issue. Here’s a snapshot of the article:

Whiter Image Dental Mini Pen:
In the next month, we will be launching the Whiter Image Dental Mini Pen! This 2.5ml whitening pen is a very cost-effective tool for dentists to use as a marketing tool in conjunction with social media vehicles like Facebook. Having a Facebook “LIKE” Pen can create a nice buzz for the practice. The pen will be retailing for only $7.50 each and contains the same whitening blend that’s in our Whiter Image To Go Whitening Pen.
Here’s a quick shot:

• 1st Place $300 cash + $100 product credit – Lindsay Brown, St. Paul, MN – 105 units $4,095
• 2nd Place $150 cash + $75 product credit – Deon Bennett, Hanover, MD – 85 units $7,660
• 3rd Place $75 cash + $50 product credit – David Aquino, Raleigh, NC – 63 units $8,820

Holiday Contest Display Winner:  Dr. Spingler’s office in South Hamilton, MA

Weekly Sales Tip

Ask the right questions. “Do you have a lot of sensitivity…?” As you well know, patients don’t only experience sensitivity after whitening. Some people, just by nature, have sensitive teeth. Whiter Image Dental offers their Remi Paste product to address this sensitivity. This fluoride based paste is a great tool to combat all areas of sensitivity.

White Hot Whitening News

Pick up the latest issue of The Dental Product Shopper Magazine (January Issue) to see the Whiter Image Dental Self Impression Home Edition Kit featured in their New Products Section! The good folks at Dental Product Shopper have sent us a link to their “First Look” website showcasing the new features in their upcoming issue here: http://bit.ly/yFs0PH

Interesting Industry Facts

When polled, the percentage of dentists who saw an increase in whitening cases for 2011

Do you expect a revenue increase or decrease for the current year (2011)?

• Increase 54%
• Decrease 15%
• No change 31%

January Sales Contest

We will be awarding the highest performing practice with the following prizes for the number of Whiter Image Products sold before the last day of the month. The practice that sells over 50 Whiter Image items will win:

• 1st Place: $300
• 2nd Place: $150
• 3rd Place: $75

Please print the attached sales tracking document to submit at the end of the month!

Monthly Product Promotion

• Buy 24 – Get 3 FREE*
• Buy 36 – Get 5 FREE*

*Applies to Custom Trays and Gels and Retail/Promotional products only.

Ask the right questions. Asking the right questions will spark deeper thought, etc. that the patient may not have thought of. For example, “Have you ever considered enhancing your smile through whitening?”

White Hot Whitening News

Here’s a link to Whiter Image Dental’s most recent press release announcing our alliance with Mortenson Dental’s 50 patient practice. Whiter Image Dental prides itself on working with multi-location practices. We acknowledge the complexity of ordering, billing and inventory control when dealing with multiple locations, and as a result, we have created a systematic approach that delivers results. Read more here: http://www.prweb.com/releases/2012/1/prweb9076331.htm

Interesting Industry Facts

99.7% of Americans believe a smile is an important social asset and 50% of all people polled were unhappy with their smile. – AACD

January Sales Contest

We will be awarding the highest performing office with the following prizes for the number of Whiter Image Products sold before the last day of the month. The office that sells over 35 Whiter Image Dental items will win:

• 1st Place: $200
• 2nd Place: $100

Monthly Product Promotion

• Buy 24 – Get 3 FREE*
• Buy 36 – Get 5 FREE*

* Free Products apply to Retail/Promotional Products, 4 Pack of Syringes & Remi Paste

Already a rising star among the dental Practice Management firms and Key Opinion Leaders, Whiter Image is now succeeding at a grass roots level that’s starting to include some pretty significant players. The list of Whiter Image Dental practices is growing every day, and now includes Mortenson Family Dental. Based in Louisville, KY, the family owned chain boasts more than 50 locations in and around the tri state area. Mortenson has chosen to align themselves with Whiter Image for a variety of reasons, most of which being their highly competitive price-points and their ability to work exceptionally well with multi-location practices. Having a partnership of this kind facilitates a seamless process from an operational standpoint, which is a key component for a practice experiencing the kind of growth that Mortenson is currently involved in.

“It’s taken us five years to become an overnight success,” joked Keith Rodbell, founder of the Atlanta based Whiter Image Dental. “While other companies will pour a lot of money into advertising to and zoom past the hard work part, we approached things from a different angle. You can have the best products in the world—which actually we do—but if the practice doesn’t know how to use them to their advantage, then what’s it matter? That’s the mindset behind our Personal Marketing Consultants.”
Avoiding the traditional customer service model, Whiter Image wanted to be proactive when it comes to their products. So rather than simply sending their products out the door and hoping for the best, Whiter Image decided to do everything in their power to make sure success with their whitening products is all but guaranteed. Thus was born the Personal Marketing Consultant.

Part customer service representative, part business coach, the Whiter Image Personal Marketing Consultants offer Whiter Image’s clients access to a set of business skills that they might not ordinarily possess—mainly advanced marketing and advertising. This includes everything from suggesting how to best position and use their products within the practice to an advertising, mentoring program that helps them on how to use them in conjunction with new media like Groupon.

This customer centric approach is paying off, for them and the practices they serve. Recently a Whiter Image Personal Marketing Consultant conferred with a small practice in Asheville, NC about their practice’s marketing needs. The practice and the Personal Marketing Consultant agreed upon a plan that ultimately wound up bringing in over 480 new patients in under a month. Ask yourself when the last time you engaged in a marketing effort that also made you money?

The Personal Marketing Consultants have something that no other company could match. And that’s access to the complete Whiter Image line. This includes its flagship whitening pens (the Chic-Flic Teeth Whitening & Lip Gloss Plumper Pen and the unisex Teeth Whitening Pen) as-well-as in-office and take-home whitening kits, custom trays and syringes in addition to the new Cordless LED Curing Light.

So what does the future hold for Whiter Image? It’s anybody’s guess. But if the past is any indication, things are indeed looking bright.

Whiter Image is a leader in the teeth whitening industry. They distribute whitening systems and retail products to dental practices both domestic and internationally. The company has a reputation for outstanding results, affordable products and unsurpassed customer support. You can view their complete line at http://www.whiterimagedental.com.

]]> http://whiterimagedental.com/1976/white-hot-whiter-image-igniting-a-chain-reaction-among-dental-institutions-large-and-small/feed/ 0 http://whiterimagedental.com/1472/in-this-weak-economy-success-favors-those-with-favors/?utm_source=rss&utm_medium=rss&utm_campaign=in-this-weak-economy-success-favors-those-with-favors http://whiterimagedental.com/1472/in-this-weak-economy-success-favors-those-with-favors/#comments Mon, 19 Dec 2011 21:37:46 +0000 Keith Rodbell http://whiterimagedental.com/?p=1472 Ouch! For a long time, practices have been able to keep the second economic slowdown at arm’s length due to the relative inelasticity in the medical and dental professions. Then June, July and August happened and all that changed. The summer of 2011 will go down as a particularly challenging time for many practices. The findings of a recent study by our friends at Oral Health America bear this out.

More than one third (35 percent) of those who regularly visit the dentist have cut back. In other words, they stopped coming in. Additional findings in the public opinion survey found that a greater number — nearly one-half (47 percent) — of larger households and those with younger children have cut back on their visits to the dentist in the past year. Those who have younger children cut back more frequently than those households that have slightly older children.

The uncomfortable truth is that the current economic conditions may become the new normal for the foreseeable future. And while the economy will improve, (repeat after me, it will improve) and patients will eventually find their way back into our practices, the immediate question we all face, is “now what?”

…Read the Entire Article at The Progressive Dentist

]]> http://whiterimagedental.com/1472/in-this-weak-economy-success-favors-those-with-favors/feed/ 0 http://whiterimagedental.com/1466/whiter-image-newsletter-12-19-2011/?utm_source=rss&utm_medium=rss&utm_campaign=whiter-image-newsletter-12-19-2011 http://whiterimagedental.com/1466/whiter-image-newsletter-12-19-2011/#comments Mon, 19 Dec 2011 21:12:35 +0000 Keith Rodbell http://whiterimagedental.com/?p=1466 This week’s sales tip focuses on using the Whiter Image Dental Resource Center as a marketing tool. Our Resource Center is loaded with very useful tips and materials that will make marketing your business extremely easy. With tools like the trusty Success Checklist to Posters and ready-made print ads and I-Phone Simulator Apps, Whiter Image Dental does truly offer the Hardest Working whitening products in the industry! Here’s a direct link to our resource center: Marketing & Promotion Tools

Interesting Industry Facts

34 percent of teens and 42 percent of adults chose the toothbrush first when asked to select the invention they could not live without from among five choices. The other four: the personal computer, automobile, microwave and cellular phone.

Holiday Decor Contest

We are still tallying the results from last week’s Decor contest. The winners will be announced next week. Finalists are!

December Sales Contest

To qualify, sell any 35 Whiter Image products before the last day of the month and the person who sells the most over 35 will receive:

• 1ST PLACE Wins $300 in Cash + $100 in holiday Shopping Credits at www.whiterimagedental.com. That’s $400 for the Holidays!!!
• 2ND PLACE WINS $150 in Cash + $75 in holiday Shopping Credits at www.whiterimagedental.com. That’s $225 for the Holidays!!!
• 3RD PLACE WINS $75 in Cash + in holiday Shopping Credits at www.whiterimagedental.com. That’s $125 for the Holidays!!!

*Shopping credits good at http://www.whiterimagedental.com

Product Promotion

• Buy 12 – Get 1 FREE*
• Buy 24 – Get 3 FREE*
• Buy 36 – Get 5 FREE*

* Free Products apply to Retail/Promotional Products, 4 Pack of Syringes & Remi Paste

]]> http://whiterimagedental.com/1466/whiter-image-newsletter-12-19-2011/feed/ 0 http://whiterimagedental.com/1458/whiter-image-newsletter-12-12-2011/?utm_source=rss&utm_medium=rss&utm_campaign=whiter-image-newsletter-12-12-2011 http://whiterimagedental.com/1458/whiter-image-newsletter-12-12-2011/#comments Tue, 13 Dec 2011 19:08:34 +0000 Keith Rodbell http://whiterimagedental.com/?p=1458 This week’s sales tip centers around bundling your whitening offerings. Quite a few of our dental-clients have seen success when bundling dental services into a neat, tidy package. For instance, packaging a General Exam with Whitening and a preview of Teeth Straightening treatments is one very successful combination that is well received. Call your Personal Marketing Consultant to see how this marketing tool can work for your practice.

White Hot Whitening News

The official Press Release for Personal Marketing Consultant Program hit the wires last week. We have gotten a very strong response from the public on this one – READ MORE HERE

Interesting Industry Facts

Employed adults lose more than 164 million hours of work each year due to oral health problems or dental visits.

Holiday Decor Contest

We’re giving away Breakfast for the staff from Starbucks for the office with the most festive holiday product display! Take a picture of your office’s display and send it in to your Personal Marketing Consultant no later than Friday December 9th at 6pm. Results will be published the following week. The winning office will receive a $100 Starbucks Gift Card!

Photo above is one of the most recent additions to the contest from Adel Dental in Adel, GA.

Monthly Sales Contest

WINNERS for November’s Sales Contest are:

• FIRST PLACE: Deon Bennett, Hanover, MD – 80 Units – $7520 in Total Sales!
• SECOND PLACE: Dr. Hochgesang, Bettendorf, IA – 40 Units – $1200 in Total Sales
• THIRD PLACE: THIS COULD BE YOU!

December Sales Contest
To qualify, sell any 35 Whiter Image products before the last day of the month and the person who sells the most over 35 will receive:

• 1ST PLACE Wins $300 in Cash + $100 in holiday Shopping Credits at www.whiterimagedental.com. That’s $400 for the Holidays!!!
• 2ND PLACE WINS $150 in Cash + $75 in holiday Shopping Credits at www.whiterimagedental.com. That’s $225 for the Holidays!!!
• 3RD PLACE WINS $75 in Cash + in holiday Shopping Credits at www.whiterimagedental.com. That’s $125 for the Holidays!!!

Product Promotion

• Buy 12 – Get 1 FREE*
• Buy 24 – Get 3 FREE*
• Buy 36 – Get 5 FREE*

* Free Products apply to Retail/Promotional Products, 4 Pack of Syringes & Remi Paste

]]> http://whiterimagedental.com/1458/whiter-image-newsletter-12-12-2011/feed/ 0